Disneyization

Disneyization can be seen in Sarawak as it is a considered a hot tourist attraction.

Theming:
Sarawak is rich in their natural habitat and a diversity of culture, which is what Sarawak is famous for. Therefore Sarawak had made use of these two elements to theme and develop their place to attract tourist. Sarawak is themed based on its nature world and multi-ethnic culture, which includes themed restaurant, attractions and many more. An example of a themed attraction will be Sarawak Cultural Village, which is themed as a cultural destination that explains the history of each indigenous group; another example based on nature themed will be the Semenggoh Wildlife Rehabilitation Centre where visitors will be able to watch the wild orang utans in a close distance.

Hybrid consumption:
As Sarawak aims to be a hotspot tourist destination for its natural habitat and culture, many forms of nature and cultural consumptions are created. In Sarawak, you will have the opportunity to do home visits to some of the existing indigenous group in Sarawak to learn about their culture and really feel how it is like to be inside the longhouses; these are some things that cannot be explained in pictures. Another example would be visits to some of the protected national parks and ancient rainforests to keep in touch with the nature and some of the natural wonders.

Merchandising:
The most popular souvenirs that tourist would want to buy in Sarawak would be their handicrafts which is designed by the various indigenous groups. The designs of the merchandises differ according to the colours or symbol that represents the indigenous culture of each tribe. The designs are so detailed and unique that tourist will find it hard to resist. These designs reflects the history and culture of Sarawak, therefore tourist are likely to purchase these handicrafts as a
souvenir to commemorate their Sarawak trip. From a travellers’ review about his trip to Sarawak, “It was apparent that the longhouse folks were used to having tourists around judging from the many intricate handicrafts being offered on sale such as ornamental jewellery and wooden sculptures. It’s hard to resist getting one as souvenir” (WorldBeach, 2009). The handicrafts had attracted much attention of the tourist as the tourist is able to recall the souvenirs that are on sales. Therefore it shows that the handicrafts are a “must-buy” souvenir from Sarawak.

Performative labour:

The locals or employees working in the hospitability industry in Sarawak play an important role in making the tourist feel like their “home”. The place has to be comfortable and entertaining so
that tourist is able to experience a different way of life in that particular place. Interaction with the tourist is crucial as the tourist can have in-depth learning experience which can be shared throughout the world. One example would be the home-visit to the Iban longhouses, where tourist can interact with the locals and really feel how it is like to be inside the longhouses; this is a thing that cannot be explained in pictures. Another example would be the culture performance by various indigenous groups, which the performers have to put on their traditional costume and perform their traditional dances to the tourist. These interactions with, and performances by the locals are taught in order to make the tourists happy so that there will be repeated visits by these tourists.